Barry Ratzlaff shares from his vast experiences in the health and fitness industry, his life before as in ordained minister, and his transition into helping others in their health journeys. Andrew and Barry talk at length about trend diets and the evolution of the fitness world. Barry references swinging naked dolphins and other non related humorous things. The two discuss social media and how it impacts our own body image, high achievers and how they train in the gym, and the importance of a healthy mind.
Connect with Barry Ratzlaff online in the following places:
Hosted: Andrew Bracewell @everydayamazingpodcast
Produced/Edited: Justin Hawkes @Hawkes21
Full Transcription of this Interview:
Andrew Bracewell: This is the podcast that finds the most elusive people the everyday amazing kind that you know nothing about. I’m hunting these people down and exposing their beauty to the world. I’m Andrew Bracewell and this is every day. Amazing.
Barry Ratzlaff: Get off social media. Stop looking at Instagram pictures of people who have perfect bodies and are purveying these perfect lives because that is such a negative thing for your brain.
Andrew Bracewell: Happy New Year, everybody. I’m grinning ear to ear because today’s guest is one of the reasons I get up in the morning literally. But more on that later, when something is delicious, I mean really delicious. I will often attempt to describe it by saying It’s like two tiny humans are having sex in my mouth. Whether or not the metaphor is accurate, my excitement in the moment is effectively communicated, and the person to whom I am speaking knows why I’m losing my mind. That’s how I feel about today’s guest, but we’re not going to eat him or have sex with them. We’re going to talk to him because in addition to the fact that he’s highly intelligent, he has helped countless people change their lives by shaping the way they view their nutrition, fitness and overall health, including me. Barry Rats Laugh is a gift to mankind. But before I let him speak, I’ll give you a short synopsis of what he does in some of his life accomplishments. Together with his wife, Janna, they own proactive transformations, a boutique health and fitness facility operated on their property in the Fraser Valley, their mantra. Helping people achieve their best body in a healthy way. Some of Barry’s certifications and accomplishments include a C E certified personal trainer. He’s an A C E certified health coach. He’s certified in fitness and sports, nutrition certified and overuse, injuries and rehabilitation certified in low back disorders. In 1999 Barry was the body for life champion. In 2003 he was the Ice Atari best body champion in 2000 Very trained The Body for Life, Canadian champion, and in 2001 he trained the body for life. First runner up. That is quite the pedigree, Barry, Welcome to the show.
Barry Ratzlaff: Thanks, Andrew. Good to be here.
Andrew Bracewell: How does that sound? Hearing all of that that read out. Are you amazed by yourself? Just sell the copilot B s. Well, it’s difficult to hear positive things about ourselves. It is. It is. So that is actually quite the ah, the list. And I want to start by asking you a little bit about your journey into the health and fitness industry and how it came to be that you’re in the place you’re in today.
Barry Ratzlaff: Well, I was, uh I’m also a ordained minister. He But you know that. And I spent a lot of time in the church.
Andrew Bracewell: You marry and bury people I did
Barry Ratzlaff: for a long time. I am married and buried. I married your ah, one of your associates. Yeah. So I did that for a long time. And that lifestyle is not a healthy one. Working with kids. I was youth pastor. I worked with, uh, mostly junior high and some senior high kids. I did it for 15 years, and through the course of those 15 years, we eat a lot of doughnuts and you drink a lot of pop and you have a lot of late nights with Doritos on buses heading to youth events. And it’s it’s it’s a gong show, physically like you’re just getting fatter and fatter and more and more tired. And you just keep yourself going with sugar.
Andrew Bracewell: This was like eighties and nineties or
Barry Ratzlaff: Ah, yeah. I graduated from Bible school in 91 my first church was up north in Fort McMurray in 92 0 wow. I didn’t know for a fact or Mac. Two and 1/2 years. Yeah, my personal hell. But
Andrew Bracewell: I have more on that later. Yes, exactly. The
Barry Ratzlaff: place where you could be nothing other than Pastor Bury. All right. It was awful. Anyway, so, uh, through the course of the of my pastor eight years, I just got more and more out of shape when I had a few attempts at getting into shape over the period of time where I would and I didn’t know much. I’ve been lifting admitting the gym since I was 13 years
Andrew Bracewell: old. Yeah. So you were a child athlete, right? Early? Yeah. I read about these kind
Barry Ratzlaff: of won all the athlete of the year awards through elementary and high school. A big wrestler back in the day. And when the B C championships got a scholarship sf you which I turned down, I didn’t want to wrestle anymore. It was just It was misery, like physically punishing that I enjoyed the physical punishment. But you’re always dieting. You’re always restricting your nutrition to keep your weight class right. It’s just like boxing. You’re constantly moving, moving down away class, trying to be competitive. And so I just did that for all of my high school years and said, I’m kind of done with this now I just want to move on. Where was I going with that? It was competitive athlete. All through those years
Andrew Bracewell: you’re in Fort Mac and for Mr Berry, And the original question was, How did you journey out of the Pastor Berry mode into?
Barry Ratzlaff: So it’s your today, tried a few times, get to get into shape, And it was always without any nutritional knowledge. And back in the day, like in the nineties, there wasn’t a lot of you walk into a health food store. You walk into a bookstore, you didn’t see a lot of good information about how to do this. The Body for Life book hadn’t come out yet, which was really the very first user friendly book that came out. The first system don’t want Hey, I could do this to Before that. It was like Arnold’s encyclopedia bodybuilding, right?
Andrew Bracewell: But that was only good for the guys. The gym rats who were who were living that light
Barry Ratzlaff: was only good for them. And also bodybuilding, weightlifting resistance training at that time and before was considered an underground activity that was not worth anything and set for meatheads. So if you were Oh, yeah, okay, if you’re a linebacker for a football team or you want to be a big, thick, no neck wrestler, then you go to the gym and pump iron. But everyone else in the world should really avoid it because it’s dangerous. It’ll hurt your joints. It’ll make you a meathead. Women will get huge and muscular and disgusting if they lift weights. So that was the common knowledge or the common wisdom of the day. And it was completely wrong, which we know now because everybody’s getting into it. But back then, that’s how it was. And so, uh, I had made attempts to get into shape. I remember didn’t want a 98. My my local gym, too, burnt down shortly after. It wasn’t my fault, but he didn’t hurt down shortly after it had a get in shape contest. And I’m like, Good Lord, I’m gonna do this because I want Oh, they had a very nominal price. Whatever it was like one month, three membership in a egg of grapes. Suddenly it was just It was really dismal. But I was youth pastor. So if you waved anything in front of me, I’d be gone for it. Like Holy crap, I could win grapes. I’m doing this. And so I I did that and I starved myself down to this. But £215 not a really impressive look. Kind of soft and flat because I was starving for three months.
Andrew Bracewell: It should be noted, we need to give people perspective on what, 250lb? Because 250lb for you, Junior 15 215lb for you is actually kind of small.
Barry Ratzlaff: Oh, I was a bone rack. Yeah,
Andrew Bracewell: because you’ve walked around before At what? To 265 to 270
Barry Ratzlaff: today. Walked around to 265.
Andrew Bracewell: And when you are a lean, mean machine, you’ve been to 235 to 240. 240? Yeah. So to 215 is actually tiny
Barry Ratzlaff: way underweight for me. Yeah, So I in a classic fashion which so many people are familiar with, I dyed it down to this specific weight that I thought I should get to it. Not even about anything about body composition, how much muscle I had or just get down to this. Wait. How’s how late can I get and quickly snap a picture before I lose my freaking mind? And as quickly as the pictures done, get me in the car and I’m going to in W for, like, five team burgers because I want to get the party started. And so I did that, and so literally I
Andrew Bracewell: was actually teen burgers. Did you actually do that?
Barry Ratzlaff: I was straight to in w. Had had
Andrew Bracewell: not Big Mac’s, not Cooper’s
Barry Ratzlaff: to team burgers to teen burgers. And awesome, I think onion rings. That’s amazing. A coke it was in. So
Andrew Bracewell: a cool 2500 calories. So this this is
Barry Ratzlaff: and this could be will be segueing into this later. But that that waas, that’s the microcosm of everyone’s diet experience, which is I’m gonna I’m gonna be disciplined, and I’m gonna totally just beat my body and make it my slave and I’m gonna be fantastic and just don’t get to my goal and I will fall apart because it’s completely unsustainable. And once it’s like Frank the Tank and old school, once the beer hits his lips,
Andrew Bracewell: it’s so good. It’s so good. Next thing he’s
Barry Ratzlaff: streaking down looks, orders the quad. That’s that’s most people’s that experience, which is ice restrict myself. And then I lose my freakin mind through a season like we just came through. How many times did I hear from people? You know what? I’m just gonna I’m January 1. I’m gonna be back on the wagon. You’ll see. For now, I’m eating this entire tray of parties Chocolates. It’s like, Okay, I get it.
Andrew Bracewell: The highs and lows of New Year’s resolutions. Yeah. So back
Barry Ratzlaff: to the story, which is I. I won that contest, got my bag of grapes in my free month, and within six months I was back up to 60 to 70. Within 10 months, I was at 2 80 So I just my body. So your body is a very intelligent machine. It knows exactly what it shouldn’t shouldn’t do. And when you restrict it in a way that’s very aggressive. It is lying and wait just like a tiger to pounce on. You mean metabolically and take you back up that that ladder is faster. They can
Andrew Bracewell: because it’s been starved. And so now it wants to. It’s
Barry Ratzlaff: an evolutionary reality that our bodies are designed not to do that. They’re not designed to be restricted like that. They will fight back. They fight back with a vengeance. And when they fight back, they come back in a way that we had. You think you feel good again like Oh, yeah, this is fantastic. I do love doughnuts and pasta and breads and entire loaves of bread and one sitting.
Andrew Bracewell: This is fantastic.
Barry Ratzlaff: But you don’t realize within a very short period of time you put on 2030 £40 I’m back to where I started. So I was back to where it started and a little more right and that you hear that story again and again. So I gained all the weight back and a little extra because your body is defending itself. It’s just doing what supposed to do. So then I was reading. That year was 98 United States had the body for life conscious back then was called body of work. Bill Phillips, his brother Shawn Phillips. They put this out? Yes. Um, experimental Applied Sciences had this contest out and I was looking through magazines. Saw the article. I went, Ah, I want to do it so bad. But I can’t. It’s only American citizens because he was giving away a Lamborghini. Oh, so it was only us start $250,000 car and it was this incredible thing. And if you’ve gotten, if you want, you got to be part of a movie. He was making a movie called Body of Work and he flew Flee down too. Colorado. And it was just crazy. So I wanted to do that, But it wasn’t available to Canadians. So the next year 99 I hear from my gym manager a Did you hear that body body for body of work is now available to Canadian soon a Canadian version and I went okay. It is game on, but I didn’t have the knowledge to do it, so I thought, OK, on. I’ve been down to 2 15 before. I’m gonna go hard again So for about two weeks, I started doing the same process. Restrictive nutrition and exercise up the ying yang just overkill. Just cardio, cardio, cardio and, you know, lifting weights and just just not really knowing exactly how it all works. But just throwing as much as I could against my body to see what I could
Andrew Bracewell: publish. Were you in competition like you started immediately in competition
Barry Ratzlaff: as soon as they were playing around with your body to see what you don’t know, I wanted to jump right in because all you had to do was take a picture with him with a newspaper. Young people familiar with this
Andrew Bracewell: back in the day. That’s what you
Barry Ratzlaff: did. You did. You see, it’s time stamped. Yeah, and ah, And long as it was a three month window, you could you just start and finish?
Andrew Bracewell: It was a body mass index. Was it or was a fat loss, or
Barry Ratzlaff: what were they preferred that you do scale weight and body mass index and you send that in and then they would be able to judge from your photos if you were telling the truth or not. If you were just trying to take them for a ride. And so I started, and I realized two weeks in. This is not going well, like I’m not gonna I really want to win this because for me, as a youth pastor, the prize was $10,000 plus a trip to Maui. Let’s two year sponsorship.
Andrew Bracewell: It’s like 35% of your years with
Barry Ratzlaff: $3000 ring and a $5000 your package. It was crazy was about $35,000 worth of stuff all together, which for a youth passed.
Andrew Bracewell: That’s a year. So I’m like, My God, I have
Barry Ratzlaff: to win this! And in my brain, you said you can’t win. But my brains always been the kind of Brandon goes. Course I can. I just have to figure this out. So I decided I went around to local gyms, and there’s only a few of the time V. R. C. There was Cedar Park Fitness Center, which was Gators after the fact. And then there was, you know,
Andrew Bracewell: there are worlds and
Barry Ratzlaff: there was, but this world’s was long gone, you know? Where the Savoy? Yeah, the world’s Jim. Yeah, And what they rose Gold’s gym actually, that’s right. Yes. Yeah. I was a member of their little while.
Andrew Bracewell: That was the real monkey cage.
Barry Ratzlaff: It was Don Schultz said that place. And it was Yeah, it was like the guys who consider themselves real lifters. There’s chocolate replacing the raps and everything. Like Ruin was grunting and yeah, just a testosterone house, which I kind of like, but they didn’t last. They didn’t Didn’t make money. So So I went around to the gyms that were in the area, and I walked in the gym and I’d look around. I’d pay, though, drop in fee. And I just look and go. Who here is amazing? Like, who looks fantastic. And I pick him up and I’d wait from the finish, their work out. I don’t interrupt your workout, and I’d sit by the front door if they had a juice party. But wait there. And I asked him, Can I? And I ask you a few questions and buy you a drink, and they’re like, Yeah, for sure. They’d sit down, and so I just asked them. So how did you do this? You look amazing. Like what? What’s your routine? What’s your nutrition and they’d start telling me they they didn’t. Back then, no one was guarding secrets and there was no personal trainers in town.
Andrew Bracewell: And no one’s asking people those questions back then. Either know today you’d probably get a bit of a guarded response because everybody’s doing it. No one wants to reveal, so
Barry Ratzlaff: you’d get a little bit of a reference to a website or to an instagram account. Or sure, Do you think this guy’s June or I’m doing F 45 Mark Wahlberg?
Andrew Bracewell: It is my peach plan. Back off. Yeah, So
Barry Ratzlaff: I saw Mark Wahlberg humping of 45 today. And as soon as I saw him pumping, I said, He’s an investor. Oh, and then I saw Yesterday another one comes up on my instagram Gap. Mark Wahlberg, investor and going for investors. Sure, that’s last flogging that thing like
Andrew Bracewell: a naked dolphin anyway. But did you know that all dolphins turn? You’ve never seen that? It’s quite the sight. Do you swing it by the tail of the head? How do you do that? Well, we can show you later. That’s a live demo. Gonna get letters about cruelty to dolphin. Yeah, keep going very just going.
Barry Ratzlaff: I love the dolphins. Love the war when Dan Marino was at the helm, That’s okay. So I went to three or four places, talk to three or four guys that I thought were in incredible shape. And then I had one guy in my in my gym Gators Jim. Brian Wong was his name. He was this this Ah, Asian bodybuilder guy. And he was just freaking out A real like, chiseled and just huge. And every time I saw him, I went has got the craziest body like it’s crazy. So I talked to him and he kind of laid it out for me. Okay, Okay. All right. And I kind of put it together, But I still was defaulting to my old habits. I couldn’t help it. It’s like No, no wisdom dictates. Restrict your calories, do lots of activity. That’s how it works. So I kept going down that path, starving your body water, working right, So not taking into account any of the clerk balances and intake and, you know, it was crazy. So I didn’t remember this date. This changed my life. In essence, this is what set me on a new path of a new career I worked out. It was probably three weeks into the process, and I worked out worked up the way I always do, just also the wall prank, that just sweating till I was dizzy. I could hardly stand up, had no energy, left my body and I went to the juice bar. They’re Gators. Jim and I sat down and Brian was there. He had been watching me work out, and he talked to me earlier a couple weeks earlier or a week earlier. And he’s so he sat beside me. He goes, Hey, very you’re doing the, ah, the body of work contest, right? That’s it. Yeah. Hey, guys, how’s it going? Said I think I’m doing pretty good, but I don’t totally know. I feel just dizzy all the time and weird, and I’ve told the story many times and the Gators gym at that time. They sold these oatmeal cookies that were literally the size of a dinner plate, like they were huge, probably 800 calorie cookie. He reaches across and he holds it up to the owner, says, Put it on. My tab passes to me and he goes eat that. I said, You’re kidding
Andrew Bracewell: me. I can’t eat that. He goes. How many
Barry Ratzlaff: calories do you think he just burned in your workout? I watched you. I said, I don’t know. He goes. You’re probably 800 to 1000 The way you train. I want 1/2 Crazy said, Eat that. You gotta start feeding this system the system and I want. Really? So I ate the cookie, sat there. He made me eat it, didn’t give me any pause, ate the cookie and went home feeling just wow. Amazing. Then I started understand all the things that I’d learn from these people that I talk to you, that there’s a system that your body wants to subscribe to it and it works. And you can gain muscle and lose fat at the same time. People always say you can’t do it. Same time I did. No steroids, no major products. I gained almost £20 of muscle and lost £50 of fat in a 14 week period. It was insane. I was being accused by guys. Watch me going. You’re on juice, man. Oh, yeah. He’s old juiced up here. I’m talking about me behind my back. Well, he’s old. You still man, like No, not eating like a savage and training intelligently.
Andrew Bracewell: Wow. So that was the beginning of your health. Fitness journey career. You eventually dropped the pastor thing. We don’t have to get into the specifics of what you did there. But what year did you all of a sudden say Okay, Barry, Rats laugh, and it should be noted. Janet does this with you. Your wife? Janet. When did you say we are fitness trainers or health coaches or whatever? You call yourself a the time. Was that 2001 too?
Barry Ratzlaff: S o I received. The prize is beginning of 2000. And as soon as I got home from Hawaii, they had a publication in the Muscle and Fitness magazine or the whatever the GS publication WAAS and Ah, my phone started to ring because they just they all
Andrew Bracewell: the
Barry Ratzlaff: published was named not phone numbers and stuff and contact info. But I started getting calls from all over the world. I’d be sleeping too. Am I get a phone call from New Zealand?
Andrew Bracewell: I might have read your article that somebody like you look fantastic. Sort of. You know, it’s It’s a different top. There’s times where and what time. So I too am a bit sorry, man, I didn’t mean to do that. Okay? Can you just give me a few tips? Three chips quickly. OK, I’ll tell
Barry Ratzlaff: you what I did. And they stood, The phone started ringing, and I started having coffee with guys. And it happened, Maur and more and more. And so, Genesis, you need to start. You’re taking a lot of time out of your scheduling. This is operating money. Sure. And I’m a youth pastor. Right? The whole idea is service for nothing. Like your life is worthless. Give it to the Lord and you may or may not get something back. We’ll see. We’ll
Andrew Bracewell: rewards are eternal. They are. When you see the crown that you’re gonna get, you’ll be so excited. Yeah, but I’ve never worn a crown. I know, but you’re gonna love Oh, my God. I love you so much. You put language to things that are in my head all the time. Just do it so much better than me. Well, there you go. So
Barry Ratzlaff: the phone was ringing. I was going out with people for coffees, and I was basically giving them my system and not charging. And then I started charging little money for it. And the first time I charge somebody, I felt so guilty. I think I charged him 50 bucks for, like, an hour and 1/2 and he just There you go the next time. And did I tried for 100? Yeah. There you go. And then I tried for 1 50 Yeah, absolutely. Totally worth it. You know, like, Okay, this is stupid. I have to I have to get certified as a trainer, so I can do this for real and charge these people for real. And so yeah. So the Jan and I decided we put our heads together, said, Let’s just get certified and get her personal train certificates. And we did that. And we kind of launched while I was still a youth pastor. But knowing that things were changing in my life, I’ve been a youth pastor for a long time, and my energy and will to keep up and contend with kids was was kind of coming to a close, and, ah, and then the church I was part of her. That time had a big shake up in it. You know, the leader was
Andrew Bracewell: kind of
Barry Ratzlaff: going down the signs and wonders trail of kind of kookiness. And I just wanted to get out so bad. And ah, and then all the stars align. I said, You know what? I’m done the Remember the day this is this is gonna off topic, But you gotta edit this out.
Andrew Bracewell: We’re not in Italy on go. Yeah.
Barry Ratzlaff: So I got a phone call I had worked at the at this church that I was in for eight years. I had never had a meeting with an elder. Not once, because I just did what I supposed to do. And I had an amazing youth group, a big team of volunteers. That was awesome. We had a great thing going, so no one ever bug me. They said not Leave him alone. He’s doing great. Kids love him. The staff love him. It’s great. I got a phone call.
Andrew Bracewell: Hey. Yeah, Yeah. Berry. Yeah, this is Dave here. Ah, from the oldest board would load up a coffee with you just to discuss a few things to see how
Barry Ratzlaff: your ministries going. His voice is cracking. I’m going. You’re such a
Andrew Bracewell: piece of . You You’re just I know exactly.
Barry Ratzlaff: I don’t know exactly where he’s gonna go. I knew that what I was because I had been teaching on a certain thing. Brian McLaren. A new tank. Yeah, that stuff called wind. And they’re all offended
Andrew Bracewell: that there is no such thing as a new dime crystal. It’s awful. So I
Barry Ratzlaff: went to the meeting with the elders with my resignation letter in my pocket, walked into Tim Hortons. There they were, these two guys looking pretty nervous. They thought they’d kind of strong hand me a bit and, you know, saying Can we get you back in line? And And they said they talked about McClaren first they talked niceties. I’m going. Just get through. It just gets through that crash. I want to talk to you about my life. Then they got to the second part, which was like
Andrew Bracewell: so based
Barry Ratzlaff: on what we understand, McClaren and a new Christianity all stuff Do
Andrew Bracewell: you think you can still work at
Barry Ratzlaff: our church and hold those views? Because we’d love to have you as part of our
Andrew Bracewell: team, but we feel like you’re shifting. I said Nope, I can’t.
Barry Ratzlaff: And I pulled my resignation of plotting the table said, There’s my two weeks. Thank you, gentlemen. Enjoy your day. And I walked out and they just sat there with white faces because they didn’t want to lose me. But they did. And I thought, this is fantastic. So I walked down the street from the Tim Hortons on the corner of South Frazer waiting. Glad when there and ah, I got about 100 feet past store and walk and feel like a 1,000,000
Andrew Bracewell: bucks. I just quit a job. Oh, yes. Oh, God, Like it should be noted at that time in your life. You got young Children, four young Children, four young Children. You’re you’re not floating in money. No, you’re you’re living relatively paycheck to paycheck.
Barry Ratzlaff: When I ever went to take vacations, a few of my client’s razz me about this. I would go to the auctions, and at that time, in the most lucrative thing that I could flip was a mobility scooter, and some might find these mobility scooters at the auction. I’d fix them up putting batteries, and I’d sell them at a big profit so I could take my family on vacation. Would have enough money to do that. That’s how he funded my fun stuff with flipping things.
Andrew Bracewell: Wow. Yeah. So that’s quite the story. I meet you in 2007. And so when I meet you in 2007 you’ve now been operating in a new way For, what, 45 years, then?
Barry Ratzlaff: Yeah, we saw. That was 2001. I finished at the church. 2003 for good. And 2003. We hung basically hunger shingles. Got a website going. I remember the first guy. This is crazy. The first guy that walked through my door to be trained, uh, rob deck. He’s a helicopter pilot with with chinook. He sat on my kitchen table. He wrote me a check for the full value of 36 session program the body for life program, and watched him signing this. Check this. I’m like, this is one dude, and he just wrote me a check for $1700. That’s what I got paid every two weeks of
Andrew Bracewell: the church. Like this is if I could get like, I’m with
Barry Ratzlaff: these guys, I’m I’m going golden and my very first client, Rob Dick. He won the Canadian body for life.
Andrew Bracewell: That’s so so cool because I had no one you coached. You coached him and doing that? Yeah. Okay,
Barry Ratzlaff: now he’s just another one.
Andrew Bracewell: I knew you had done that. I just didn’t know who you would coach. But that’s the guy you coached to. Yeah, Okay.
Barry Ratzlaff: And I coached on the guy in Chilled like Rob, Best former gym owner of gators. And he won the Canadian body for life. So we actually five champions. You’re a little old, Jim.
Andrew Bracewell: Not everybody in life gets to experience this, unfortunately, But the thing that you just alluded to that ah ha moment that you can have in life where you get paid fair value for the value that you bring her for your time. Yeah, It’s quite a life changing moment to experience that not everybody gets to, but clearly for you, that was significant. And and I have experienced that as well.
Barry Ratzlaff: So it was huge, and it’s very difficult to accept that. Like, to believe you’re worthy of that money. Absolutely. It just doesn’t seem right.
Andrew Bracewell: Hey, you. You touched on something. Really? I want to circle back to because there’s a whole rabbit hole that we can go down. You talked about how, when, in the early part of your journey, your old mind thought, work hard, starve yourself And somewhere along the way, your new mind with your cookie story, and then thereafter learned that work hard and actually give your body a bounty. All right, good nutrition. And that is something. If I could explain that, that’s a similar experience I had with you. So when I met you in 2007 and we don’t have to get into the all of my story, well, maybe we can if you want, but my old brain thought the same thing. Starvation is nutrition, but that is not the case. So can you just dive into that a little bit and then also speak to the significant transformation, or maybe the ups and downs of the nutrition world in the last 20 years of you, as you’ve observed it from your chair?
Barry Ratzlaff: Yeah, the ah, the value of nutrition cannot be overstated. It’s easily 78. 80% of any successful short term and long term program is nutrition. It has to be your body’s designed to use fuel in a way that makes sense to it. If it doesn’t get what it needs, it’s gonna basically shut itself down. It’ll it’ll turn itself off in and you won’t get anywhere. Um, everyone has those experiences of plateaus and in their routines, plateaus, and some of them are normal. Some of them are very, very damaging. So the idea of understanding a your metabolic level like Where’s What are you burning at rest in a given day? Well, I’m sitting here talking to you,
Andrew Bracewell: which is different for everybody, right?
Barry Ratzlaff: It’s different for everybody, particularly for folks. So when I get people come to the gym doors that I know how it’s called metabolic damage. So they have done dieting. They’ve done Kato. They’ve done all these horrific things to themselves and some of them not so horrific. Some of them truly are very, very damaging. They really need a start up there. They’re burning, you know, 1500 calories a day when they should be burning 2500 calories a
Andrew Bracewell: day because they’ve trained their body to live on starvation. Their bodies furnace is running at such an incredibly low.
Barry Ratzlaff: They haven’t trained anything. They’ve just caused a huge reaction in their system. The bodies is defending itself. It’s just going into this retreat mode where it’s gonna hold on to any calories it gets rather than burn them off,
Andrew Bracewell: right? If you only want to give me 1200 calories, then I will learn how to operate off 12. And I have
Barry Ratzlaff: to, and it happens within 7 to 10 days. So so that’s why I’m such a huge proponent of Sai clicked. Cyclist. Nutrition and every user were dieting. It’s cycling contrition, so eating up and eating down and knowing where the line is and making sure the eating up enough to keep your metabolism stoked eating down enough that if you’re trying to get off some body, thought you could do that, but only in a very short period of time. It’s it’s really a 5 to 7 day window that you can cycle through before your body begins to catch on. So, like, for instance, body for life, I keep referring to that people. It’s funny. Whenever I talk to people body for life, they go,
Andrew Bracewell: Oh hey, yeah, I did that program back in the day I’m like and yeah, I got I lost, like, £40 I felt fantastic. And I started stopped doing
Barry Ratzlaff: it because of the next thing came out. Whatever it was, South Beach came out. And And Tony, whatever his name is in the PX nine year P 90 X came out. You know, the next thing came out and people think, Oh, all these programs revolving the human species must be evolving. So I have to change with the times like and then, uh, didn’t you read the title of the book body for life Like It’s for life? This works for life. I’ve been doing it 20 years. When I first had the this Ah ha moment began eating like this where I was eating 5 to 6 times a day on o’clock, measured amounts knew it was going in. It was going out. I was still working in the church at that time, and I go down to the staff room. I had I bought a blender, brought it in there. I have my own box of shakes there in the cupboard and remember is blending. One day one of the secretaries came in. She goes, she kind of looked at me with this sort of not really disdain, but, like, really, really, that’s what you’re doing. I know all about diets and she goes, How long can you keep
Andrew Bracewell: that up? I said, Honestly, well, would Weight Watchers have been a thing at that time? Yes, like that’s I remember Weight Watchers. So maybe her experience with dieting was probably something like that, which is heavy restriction
Barry Ratzlaff: going way back. Like you even reference still ity that that Atkins was 1972 started in 1972. Resurgence in the nineties and all the way through James Fix and his running, you know, his extreme running the guy who ran himself to death and had a heart attack. There was stuff all along the way. That was basically they were potholes for people to have these experiences of restriction, to lose weight and then to realize they couldn’t do it. They blame themselves, and the diet industry lies heavily on that, that we will blame ourselves for it not working, and then we’ll come back again and try harder next time because, well, I failed last time because I am a failure, not the program was a failure. If the program solid it is, does it is supposed to do? And it it has some degree of longevity built into it. It should work for anybody, really. But that’s not how it works
Andrew Bracewell: so well, Call it cyclical dieting that fair. So you’ve embraced cyclical cyclical dieting for the last 20 year. So years. In that time, you’ve also now observed all of the fad diets, and you alluded to some of them. Whether it’s Atkins, Kato, South Beach, I could probably think of a couple others if I scratch my head. Yeah, Paleo Haley. Oh, yeah, yeah. How has that have you? How have you had to deal with that in terms of your clients and your street conversations? And how has that impacted your business and whatever the parties, you’re right where you’re sipping cocktails and everyone has an opinion on something.
Barry Ratzlaff: Everybody has an opinion because everyone has a body and everyone’s a mouth and everyone’s a smartphone. Put those together and you gotta just a dynamite box for people to have this knowledge about how you know what works and what doesn’t the thing about. So let’s let’s pick on a current one, and I’m not picking on on purpose. I’m picking on it because I’ve seen too many bad stories or I seen the stories and poorly too many times. So it’s Kato. Now People come to me and say, What do you think about Kato? And the thing I always say first is it works. It works like a hot damn if you’re trying to get your body fat reduced. If you don’t care about losing muscle mass, you don’t care about losing your metabolic potential. If you’re just trying to get lighter, you can’t get better than kitto. You’ll you’ll lose fat at a shocking rate. But you’ll also lose water, which is a big piece of the puzzle, because when you lose carbohydrates, carbohydrates and water bond in your system toehold in the muscle tissue, so you lose water. You lose a big monument that way. But the payoff at the end, or the payout at the end of that process is always always a nightmare. So two stories Ah guy, I know I won’t see the place where he’s employed, but I saw him at his place of employment about two years ago, and I saw him. And he’s normally about £340 for here and £30. And he was maybe 200. I was like, Oh, my goodness. What have you done? He goes a I know, right? Look at this. Crazy. He’s touching this. Get on his stomach. It’s all floppy in loose and thinking. Maybe he has to have some surgery on that. And I said, So what you do. And he goes, I did. Kato got in a Keogh plan and just dropped 100. And whatever was £140. I’m like, Dude, you look amazing. Like you’re You look amazing. And so then I inserted my caveat, which is No, I’m proud of you. Amazing job. Can I ask you a question? Yes. Is this sustainable? Can you do this for the rest of your life? He goes, I don’t know if I can eat whole cream and bacon for breakfast every day. And avocados and and steak fat like like I know, I know. So I’m asking you, can you just forever. No, I can’t. It’s okay. I said, Are you thinking of transitioning into Ah, balanced lifestyle, Ingles? Yes, I am. I said king. Promise me this that you will phone me when the time comes and we can have a discussion. And I can help you set up a plan to get this thing done right? Because I will. I will. I said I won’t charge you. I am so vested in this that I want to give this to you as a gift of Don’t. Don’t do this, man. Don’t go down that road. I’ve seen it too many times. She goes okay. I will. I will. We lost touch. I didn’t see him. He got transferred that story to another store. And ah, about a year later, he was then transferred back to the store and I saw him and I went Oh, my goodness. He was 3 50 I saw him and I I walked up and said, Hey, how’s it going, man? He goes, Hey, and you could see the look of shame and defeat in his eyes because I hadn’t changed at all over that year. But he had put on 100 and £50 and ah, hey, just he was a defeated human being and the chance of him being able to recover from that and get the weight down in a healthy way. Extremely, extremely low possibility of
Andrew Bracewell: that. So I would suggest from my anecdotal experience, which is not as vast as yours but as I’ve observed many of these bad diets from the sideline, I fortunately, you know, met you years ago when I did and embraced. What I would say is the right long term, holistic, healthy way of tackling the conversation of health and fitness. But what I’ve seen in the others is that the focus is weight loss predominantly without having to put work in in the gym. Is that a fair statement of a lot of those? Because my experience has been tackled the nutrition piece. But then along with the nutrition piece, is you gotta work your ass off in the gym. And if you’re not willing to work your ass off in the gym than long term, it’s not sustainable because our bodies are meant to move and work and anything that says you don’t have to move and work is a trick that that’s my own. Is that fair?
Barry Ratzlaff: Absolutely early. Atkins early Kato. Others variations of Kitano called dirty heat or psych like Ito, where people are trying to make it a process where you could do this for life and you can incorporate exercise extreme exercise. And you can break muscle tissue down like we do in the gym and have it rebuild because carbohydrates are a fairly essential process part of that process. Um, yeah, that’s a very fair statement to make.
Andrew Bracewell: So where I go with this in my brain is that I look at the evolution of, you know, mankind and I think Okay, so let’s go back 405 100,000 years ago, whatever we did not have to work to move in, that our body movement and physical activity came as a byproduct of what had to happen. Every day we were connected to the Earth. We had to work the ground, you know, work, work, the livestock. I mean, just to live and eat required physical exertion. And then we go through this metamorphosis evolutionary experience in life, and today we don’t have to move. You and I could sit here on a chair in a lethargic state and be just fine with computers and smartphones and whatever else we want to add to that so I find, because of my own health experience and the fact that I was obese at a point time. My life. I find myself having these conversations now with our Children who are growing up in an even more lethargic state than I grew up in. And it’s interesting because I don’t think working out is a natural thing. I don’t think a human just wakes up one day and says, I want to go push. Wait, So I’m gonna go for a run so we maybe have toe work. We have to convince ourselves that we need to do this because of the lethargic state that were in there were naturally living. And I’m having this conversation with my Children and they’re even fighting me on it. But my fear is that if we don’t train ourselves early that we need to do this, then you know we end up in a place that we don’t want to be in. It’s just Ah, this is a convo that were in every day, and I think we’re here because of where we’ve come evolutionary on evolution basis.
Barry Ratzlaff: Oh yeah, and I mean there’s in the last 30 40 years There’s been a huge movement in the school system to move away from physical activity as legislated. So my son was here for Christmas, and he’s a personal trainer, Victoria. He was reading a book called Spark, and he was very excited about it. He was telling me a little excerpt from it. Basically, it’s based on a gentleman’s research down in Idaho where it’s I think it’s Idaho. It’s the only state that has legislated physical activity in the states. Still, most of them moved away. They’ve cut those programs, so they’ve gotten rid of art. They’ve got rid of music, and they got rid of a visit. This guy was really interesting to visit because the neurotrophic value of exercise. So in this little enclave in Idaho, where these students air forced to forced to exercise their grades, are off the charts better in some of their math scores than Stan. Chinese schools, like these kids are killing it, and they’re discovering that what happens to the brain when it’s forced to B e, the bodies used in a way that you know, resistance training, intense exercise. It’s the only way you can create these. These neural pathways in these chemicals, your endorphins in your serotonin and all these good things. They’re supposed to be part of who we are, and they really helped build the brain in a functional way, an i Q way. And so there were just We’ve moved away from very, very valuable pieces of who we are as human beings, thinking they were not straws we don’t need that would get the car and driver were going. Who wants to walk, well, well, ourselves around the mall, there’s escalators. Take us up on the flights of stairs. There’s all these things not knowing that we’re shooting ourselves in the foot literally, um, physically. And we need to get back to the basics of why it’s important for all this work to happen for our bodies. Fascinating for sure.
Andrew Bracewell: You have a unique chair that you sit in in what in your vocation and what you do on the way, I’ll do my best to describe it, and you can tell me if I’ve done a good job of it a little happy Speak to it. But my observation of you is that the majority of your clients are high level achievers in their varying areas of profession. And these people sit with you 34 times week for an hour or more, and you get to dialogue with them. And I’ve often thought that is fascinating that six, maybe five days, a week, eight hours a day or more. You’re with high level achieving humans who have chosen to put their fitness and health versus a priority. What is that? What is that like to be in that environment 24 7 I
Barry Ratzlaff: would say it’s ah, it’s encouraging in a in a weird way. You think? Oh, man, you’re on these people, these these these humans, they’re they’re worth hundreds of millions of dollars and they’re out there pulling strings. You know, in the real world that they’re in control of some really cool stuff and they walked through my door and the door closes and agent, I just see the relief would go across your face there like a They’re in a safe place, a place where they could be themselves. They can tell me what’s going on inside of themselves because they know I have, ah, counseling pastoral history. And that piece of me didn’t die like I still have a passion for understanding, helping and loving human beings in a way that gets them to a new place.
Andrew Bracewell: That’s the Lord Berry. I know the spirit of peace is in my hut. Gonna touch you in a way you have imagined. Okay, E i e I know it doesn’t take much to get you off the
Barry Ratzlaff: tangents air their attention there. So these guys come through the door and it’s I just trained guys. I do train. Currently, I have one female, which is your wife, and you come together as a couple, but mostly guys and they come in and
Andrew Bracewell: they should be noted. Your wife trains
Barry Ratzlaff: My wife trains the ladies? Yes, she works with ladies. Shay works, but the lady isn’t at work with the gentleman.
Andrew Bracewell: It seems to be the best system we could very old fashioned. Arranged.
Barry Ratzlaff: It is. It is. Yeah. Yeah, it just saves us from from issues. Sure, Yeah, yeah. From issues that could be life altering. So we don’t want to go down those paths. So they come through the door and the it’s it’s fantastic because they get to be riel. They love this. The pieces of it that I find very curious. They love me, telling them what to do because in their lives no one tells them what to do. They make the rules. If they can’t make the rule, they’ll buy a new rule like it’s it’s pretty cool. So they walk through the door and they kind of go, OK, Dad, what are you doing
Andrew Bracewell: today like All right, here we go.
Barry Ratzlaff: And off we go on our little journey or fitness journey. But it’s way more than a fitness journey for these guys. It’s always way more there. Is there so much more? In terms of the they need a place where they can be themselves. They need a place like cheers where everyone knows your name. Or at least one guy knows your name, your true name. And ah, we’ll hear you out. You could tell me stuff that
Andrew Bracewell: you get it all right. Like you’re you’re in the therapist here Stuff? Yeah,
Barry Ratzlaff: but every month I hear someone say I not even my wife knows this. Sure,
Andrew Bracewell: but except me, honey, I don’t talk to bury that way on DDE.
Barry Ratzlaff: I’m totally good with it, like and I’d have no no needs toe feel like Oh, yeah, this is great. Having this insider information, it’s like, No, it’s like you’re what you’re telling me is in the vault and to guess what, We’re all the same. And that’s not a piece that makes me feel really good when these guys air coming up. Now what that way is that we are all the same. We all walk the same earth and we have the same issues. It doesn’t matter if you have $100 million or $100 you face the same and it’s how you deal with it that counts. Right now, these guys deal with things very differently. Their minds. So this is This is a note I made earlier in coming into. This is when I see and I was talking to one of my clients essay about this very factor, which is when someone walks through the door of the gym and I can usually tell how they’re gonna react to pain. The way a person’s pain response is is often how they’ll function in life and most Taipei’s. When you give them pain, it’s sparked something in them. It doesn’t shut them down. Most people get pain. They’re like,
Andrew Bracewell: Oh, that hurts. That hurts that I
Barry Ratzlaff: I don’t want to do that. That’s that’s uncomfortable, but a type A or like a really achiever. They feel pain, and it actually sparks curiosity.
Andrew Bracewell: Yeah, I don’t I don’t even not toe push back on your comment. But I think it would be unfair to say Taipei’s because there’s there’s people, maybe who aren’t Taipei’s who are high achievers. Yeah, I put that you agree not to pick what you’re saying, but I know what I know. The spirit of what you’re trying to say. People who are capable of a lot respond differently than those that are not. Is that it or not? Yeah, yeah,
Barry Ratzlaff: I’ve had clients that that one is specific. Who every time I put a weight in his hand and he would do a rap as the way it was coming up, he was literally be saying out
Andrew Bracewell: loud, out, out, out, out, out, out, and doesn’t go down. Oh, out, out!
Barry Ratzlaff: And he lasted two weeks and quit because for obvious reasons, yeah, versus a guy who I’ll say, OK, this set is 10 wraps. He’ll look at me and I like a challenge like 10. I’m giving you 12 and off he goes and he’ll get his 12 like it just doesn’t matter what number give. It’s always more always more
Andrew Bracewell: the pattern in these people’s lives just manifesting itself in the It is in the weight room.
Barry Ratzlaff: Now on the inverse someone who has had not much success in life, who gets their physical self under control. They begin to see a spill over into all of their life. I heard it again and again and again like I don’t know what’s happening. But as I’m getting in better shape, I’m way more productive at work. Things were going so much better. My relationship with my wife, my family, is getting better like what’s happening to me like it’s like your body’s doing what’s designed to do, the chemicals air flowing. It’s
Andrew Bracewell: well, I I’ll, so I’ll share a piece of my story with you. But I mean, I So I encountered you twice, encountered you first in 2000 and seven, and the things that I learned with you in that moment, I didn’t stick with it. And, you know, we were with each other for maybe a year and I went away and I continued in some unhealthy living. But I came back to you in 2012 and the transformation I went through in 2012 I think at my highest I was £235. I was over 30% body fat. I was, by definition I was obese and I was 29 years old and I have been told I was pre diabetic from a doctor who scared the living out of me and thank God that he did, because had he not I probably I had this false confidence in my brain. Even though I wasn’t amazing, I still thought I was amazing. I still have that to this day. Really. But in that moment I was like a soft bowl of pudding, and I probably thought like I was a middle linebacker, you know? But I needed to have the scared out of me. I did came back in 2012 point of the story being the transformation I went through with you in that let’s say 6 to 12 month period in that second time back, and I’ve been with you ever since. But through the fall of 12 the first half of 13 I remember I went from £235 down to 182. I got my body fat index below 10%. I’m not living at that level today, but I went there and it changed my life. It so for me there was, you know, something that occurred in the gym spilled over into into the rest of my life. In the my family health, the health of my career, the way I engaged with humans, just my overall well being mental well being actually snapped in that, you know, in that space that we had together in the gym,
Barry Ratzlaff: it’s powerful. I mean, the rock calls it his anchor, right? The gym is his anchor. People think it’s because he’s he loves weightlifting or is addicted to it. Or, you know, he’s a huge, muscular guy. But with that guy scheduled the things that he does on a daily basis, the anchor is it gives him his mental stability. It gives him the ability to do all the things he does, comes from his resistance training. Yeah, there’s no mystery there and the world is starting to wake up to it. It’s taken a while. Like when I first started lifting. That was 13 of 30 years old. When he first got into training, it was still an underground thing. People looked at kind of scoffed at it. Remember talking to people, body for life. And they say, Do I have to do the weight part? Like the weightlifting part?
Andrew Bracewell: That’s kind of gross. What other partisans? Yeah, I don’t want to do cardio
Barry Ratzlaff: kind to cardio new body for life. You have to modify it for you. It’s not really gonna give you what you want, but okay. But now people are starting to to come awake to it. And unfortunately, as humans always do, they’ve gone just far, far too extreme with it. Power lifting was never meant to be competitive in the sense of repetition wise, it’s Yeah. I want to go there right now because it gets me going real hot when I start thinking about those things. Yeah. We
Andrew Bracewell: don’t wanna get you angry, Berry. No, no, no, no. So I had a conversation with somebody else. We’re not gonna say names, but somebody else who’s a client two years. We’re discussing the fact that you were gonna be on the show. We both, you know, admire and love you and the conclusion. So the question we asked herself were like, Well, what? What makes very different wise, Very amazing, Because there’s, you know, there’s a 1,000,000 trainers in the world. Everybody’s a trainer. I mean, you must feel like that in your industry. Literally. Everybody’s a trainer
Barry Ratzlaff: we started with. There was none in Abbotsford. We’re the first ones. People saying Can you actually make a living doing that? I
Andrew Bracewell: said, I don’t know. I don’t know.
Barry Ratzlaff: So it worked. But now it’s Yeah, everyone’s got a personal train certificate
Andrew Bracewell: I’ve got. I’ve got up European Swiss ball in my basement and I’ve got padding and I’ve got dumbbells that range from £3 all the way to £14 I’m gonna get in the best shape of your life. There’s people are gonna listen This they’re actually gonna feel conviction. Thio . He’s talking about me. I might be Oh, and keep doing what you’re doing. Cut the air. Beautiful. Just the way. So here’s the Here’s the conclusion we came to as to why Why is very rats off? Amazing. Why is he not just one of the others? And it was this. You have all the knowledge you have, the physical knowledge nailed. So when it comes to how to lift weights, how to train, how to grow muscle, you know, you know that you know the body very, very well. You also have the nutrition piece absolutely hammered. And the evidence is in the 20 years of proof of successful clients and people who have made significant changes to their body. But more so than any of those two things, it’s very obvious that you care the most about the mind. And I don’t know if this is something. You just woke up one day and said, I need to care for the human mind more than you know. I don’t know what the conversation is. I don’t even know if you’ve ever thought of this or would agree with it. But I would suggest that when somebody trains with you, their brain is as important to you as anything else. What do you What do you think about that?
Barry Ratzlaff: Absolutely. I mean, the first thing was, someone walks to the door they’re not, Ah, a client in the sense of a person I make money from. I don’t even Janet when for the 1st 3 or four years she had to force me to ask for money because I wasn’t I didn’t care. I get it. We have to pay bills. But I I was so excited to work with people one on one in a sincere it was almost a pastor or a relationship without the religious crap. It was human, really into human. Let’s let’s just sort of put our minds together and see what we come up come up with here and ah, so yeah, I I really love it. And when I get a client coming through who’s not really willing to open on that level, it’s kind of disappointing, Like I realized pretty quick on this person. They don’t want to go deep. They just want to get their workout in, and often that relationship won’t last that long, but from
Andrew Bracewell: because you only have so much time. You don’t want to give your time to somebody who’s not. It was not all fully engaged
Barry Ratzlaff: now, and because we are holistic beings, the mind, the body the spirit, whatever that may be, our completely connected. And so we can’t pretend that just lifting weights is gonna make me a healthy human. It’s like, absolutely not like your brain is 80% of the equation. If your brain’s messed up and it’s thinking like some really bad about who you are, how you function amongst people boat your relationship with your wife for your kids or whatever, you’re not gonna be healthy. That’s not health.
Andrew Bracewell: And you see that, right? I mean, I can’t even say that you’ve seen that you have to speak about other clients. But in me, let’s say there’s a direct relation to be in terms of where the person’s brain is that and then their physical output. Oh,
Barry Ratzlaff: yeah, moments. Yeah, I’ve seen it in you. When you went through the process over the last year and 1/2 of purchasing the company and the stress load you’re carrying, um, the effect it had on you and your wife like put strain on everything and it shows up in how you perform in the gym. And you know what, Jim? Performance as I say the guys all the time. That’s secondary just let the weights be the weights every any given Sunday. Give it a week or two. You’ll be back up to the weights you’re pushing before. Don’t sweat it. Do the routine. Get the chemicals flowing. Feel good. This is good. We’re doing a good thing here. And then two or three weeks later Oh, I feel fantastic and you’re crushing it again. And it’s not supposed to be.
Andrew Bracewell: Yeah, What’s that? You always say this to me. Your cause, your muscles don’t know that the weight they don’t only whale the resistance. The only No intensity, right, Right, So you could be having a day and whatever doing dumbbells at £70. And you know, you could do nineties or 100 but your your muscles don’t know the difference between that. They’re under full load and they’re maxed out. That’s all they know.
Barry Ratzlaff: Fibers. They’re they’re doing that they’re doing. They’re very, very best for you at that point. And if they’re doing their best, that’s all they can do. It’s your brain. That’s the problem. Your brain sees the 60 on the dumbbells or the 80 and you start beating yourself up. What’s your problem? look at that. You’re a piece of sheer. So weak. Well, you need, sir. Beat yourself up like
Andrew Bracewell: No, don’t do that. Like I have
Barry Ratzlaff: days. I tell guys I have days and actually learn this from from Schwarzenegger, cause I remember reading an article way back in the eighties about him and he and he said, Ah, there, days he goes. He’s the first proponent that Ah, weightlifting is 80% mental. It’s all in the mind. And so he said he’ll come to that. He’d come to the gym and he kind of get his warm up, down and get ready in his first sets and realized I’m not here today mentally. And you’d leave. I’m like, What? No, no, no Pushed through. And it started to embrace that idea that Yeah, there’s days when I go to the gym when I’m not present, so I’ll walk in. I’ll do my warm up. Something’s not right. My head somewhere else. Go back to the house, live to fight another day. Come back the next day, feel a 1,000,000 bucks and crush it. So but my clients will that prove a can’t just show
Andrew Bracewell: up like you know what I don’t
Barry Ratzlaff: feel so good. I’m gonna go and come back tomorrow, Uh, can’t fit you in. But okay,
Andrew Bracewell: so if you were to write a memoir or a book, as I alluded to earlier in which he spoken to you, you’ve spent a lot of time with a lot of high level people in a variety of industries. What would be the theme of that memoir in that? What would be your commentary on? Is there a similar thing that all of these humans do? Or is there a trait where you go? Yeah, they’re totally unrelated. Different industries, different professions. But there’s this one or two things that are just common. Is that Is that something that exists or no,
Barry Ratzlaff: I would say the most pivotal piece and all that would be what they truly believe about themselves or what they truly have embraced about themselves. That someone else has taught them so for, ah, high achiever. For the most part, these people believe a they can do these things. They believe they’re worthy of success. Um, when the money comes, they’re okay with that. They know how to work with it. They can manage it. And they feel worthy of that. And when it comes to the gym, they kind of think, Yeah, I’m here because you know what you’re doing. And if I work with you, this is gonna be fine. We’re going to get somewhere vs a mind that’s been beaten down. It doesn’t believe anything good about itself and sees nothing but negative around itself. And all those things have a way of manifesting too, you know, financial trouble in relational trouble and all down and poured nutritional habits. The all our site Click it so and they’ll spiral down in this pool so that you’re spiraling up with positive self image or you’re splattering down. And so there’s one trait these guys would carry and the few women have worked with its Their minds are strong. They have their self image is intact and they believe good things about themselves. Not not cocky, kind of like you’re you’re just a dick about about yourself, but actually good, positive things that yeah, you’re you’re a good human, and what you bring to the table is valuable. It’s worth something, and you have something to offer. And so they they believe that. And it has a way of manifesting in their life in success.
Andrew Bracewell: It never ceases to amaze me how I feel like no matter what the topic in life, everything always boils down to the health of the brain. Oh, absolutely, it’s just mind blowing. Absolutely. I think our world has opened up more to that conversation there. We’re more aware of it now, so it’s getting talked about more. But it’s just fascinating to me that you could be talking about something that you think has nothing to do with the brain. And then at the end of the day, just it all boils down. Two to the health of the brain.
Barry Ratzlaff: Mental health is it’s a burgeoning field. It’s crazy to say that because we’ve had self help books and psychology books around for for 50 years, but it is. It’s a burgeoning field, in a sense that people are becoming aware that mental illness. Um, and we used to think mental illnesses like you belong in Riverdale like off to the mental house with you, right? But mental illness has got, you know, so many layers on so many levels, and whatever your level is, it’s it’s legit. What you’re feeling what? The way you’re talking to yourself, the voices in your head, the voice of your father in your head, voice of your boss in your head, all conspiring to this sort of ah stew of either positivity or some really, really nasty negativity that old don’t have kept your life. It’ll make you incapable of doing certain things and achieving certain things.
Andrew Bracewell: And it’s also possible that you can be feeling really in your brain and down on yourself, and you don’t have a mental illness. You’re just in a really state. And so what do you What do you say to somebody? Or what would you say to somebody? Because the majority of the world, I think it’s not the people that have the healthy self image image right, and they struggle to find their fitness path and have confidence in the gym and eternal life Run. What do you What do you do with that? Like, what’s the What’s the first thing to try to overcome? If someone’s just so they’re kicking themselves so much in their head that even if they put the right thing in front of them, they’re still gonna have a hard time because in their head they’re just pieces of .
Barry Ratzlaff: I think the first action step is get off social media. Stop looking at Instagram pictures of people who have perfect bodies and our purveying these perfect lives because that is such a negative thing for your brain. It’s complete horse. It iss it’s so, so destructive. And I think about our kids, Um, and not just teens. I think about kids. Your your kid’s age. Yeah. Who are exposed to this already? Yeah, they’re grading themselves from judge themselves against these images and thinking, Well, why don’t I look that way? How come I don’t have a $1,000,000 I’m 19 years old? You know, like Billy Isla? She’s a millionaire and she’s 19. Like how come I don’t have that? It’s so unhealthy. So the first thing I’d say to somebody who’s struggling with self image stuff is stopped feeding yourself the negativity and it might come in is positivity like, Oh, this is a This this person has amazing instagram account. You’ve got all these things going that seems really positive, but you spend it and becomes negative because you’re not those things get rid of that stuff. That’s that’s poison to your brain. Second, find to human beings that you know love and trust and hold on to their evaluation of you. They’re the ones that matter so that your mom, your dad, your brother, your sister, your husband, your wife and they’ve been saying for years.
Andrew Bracewell: What are you talking about? You’re awesome. I love
Barry Ratzlaff: you. You’re perfect. The way you are. Get the other voices out of your head. Hold onto to that. Say you’re amazing and hold on to those because that’s all accounts we had to pick her life. Who are you? You’re you’re champions for you. Your cheerleading section, You got everything that’s the place to start. And then then once you kind of got your the the the atmosphere around your clear. Now start looking for examples of what you think you could be capable of, Like what I did back in the day when I went gym to gym and said, I want to talk to these guys because they’re doing what I want to do. So why would I read a book or try to make it up myself when I could talk to them. They they’re doing it right now in front of me. Find people who are doing what you think is, you know, lets your passion and you know that stuff that everyone’s talking about these
Andrew Bracewell: days. But, well, we’re It’s almost New Year’s. So we’re in the middle of, like, the season of people trying to make significant life change. Yes, and then, of course, in 3 to 4 weeks time, it’s the season of everybody falling flat on their face in their objectives that they created 3 to 4 weeks earlier, Right? So this is all very relevant. Oh, for for the context of time that were absolutely, absolutely. There you’re you’re obviously not a New Year’s resolution guy.
Barry Ratzlaff: No, not at all. No, My favorite thing is coming into Christmas with all my guns blazing like workouts are being just I’m crushing. I love Christmas because my clients will go away and my gym is is I’ve got to myself. So I’m in there two times a day. Just granted. I was in there last night doing legs, and today, this afternoon I’ll go back. I’ll do my chest, shoulders and arms. I’m excited about it. I love it. So I love crossing a boundary that people think is Ah, here we go. Time to rein it in. And I’m what you talking about? There’s no raining to be done. I’m in the zone and here we go. Party time.
Andrew Bracewell: Have you always been funny? Um, well, I guess it was great, too. And this is a true story. I got struck in the forehead with baseball by now. I was told at the time that I could not speak or focus my eyeballs for over two hours. Now, that could have something to do with my funding. This I’m not totally sure about that, but it goes back. Traces back to about that time for those listening, attempting to do Romanian dead lifts while this human like that is a challenge in and of itself. How you know, you’ve always used humor your whole life, Like as a kid.
Barry Ratzlaff: Yeah. I have used here in my entire life.
Andrew Bracewell: And you are one of your hidden talents. Is your cartoonist? Yes. You’re an artist? Yeah, like a crazy good artist. I would consider myself a decent hack. Well, I’ve seen your , and like, I couldn’t come over I’ve taught like
Barry Ratzlaff: cartooning classes for kids, and I’ve done a single panel cartoon that it made it onto somebody’s Web site for a while. But I stopped doing that.
Andrew Bracewell: Okay, so I have a question for you that you may need to get into character for S o. If you were Arnold Schwarzenegger struggling to put your young child to bed and needing to sing Twinkle, twinkle, little Star, what might that sound like? Okay, everybody time Still sleeping time. I think I drank a little star. I don’t know I love Ah yeah, you. Every now and then, when we’re in the gym, you’ll bust out a crazy impression. It’s just unbelievable. It’s difficult to keep focus sometimes, but it’s it’s humor is it is an incredible medicine. I
Barry Ratzlaff: find it funny some because you’ve come in on, like, a Thursday and I’ll say to you, Yeah, and your head man off the property in five days
Andrew Bracewell: literally. You actually haven’t been off your pride.
Barry Ratzlaff: Haven’t been off the property. I’ve walked from the house to the gym. How’s the gym? Back and forth, You know, countless times and I haven’t left
Andrew Bracewell: the property. I actually said, Hey, Barry, let’s do this in the gym. Could be so cool, toe, you know, get into the environment where we are all the time and, you know, whatever it would be in the environment. And you’re like, Could we please go, Seo? I never get off the farm. Yeah, I
Barry Ratzlaff: feel like when I come to town I feel like so Downs Road is Is is the Great Wall. If you’re using a game of Thrones analogy, that’s the big ice wall on I’m certainly like Uncle Ben Jin who’s ranging in the North. And I’m fighting off in the white walkers and my situation. Wait, Walker’s our hallmark Film crews on, uh, Jehovah’s Witnesses. So you’re saying my flaming scepter and getting I I actually I had to banish two jobs this morning. Actually came to the door of my dog’s going nuts.
Andrew Bracewell: They came all the way out.
Barry Ratzlaff: Oh, yeah, They come to our house, they love it out there so they’ll come to the door. They were there
Andrew Bracewell: this morning. God bless them for how passionate they are and how far they’re willing to walk. Like that’s a long haul. Down that road they get,
Barry Ratzlaff: they get points for the rejection. So right. And I give
Andrew Bracewell: you definitely get in the firm rejection. Yeah, it was. Did you do it? Close there naked?
Barry Ratzlaff: I was clothed her clothes. Okay. Not naked this time. They were They were sent merrily on their way. So yeah,
Andrew Bracewell: that’s amazing. Hey, we’re going to Ah, we’ve probably talked a long time. I’m not even sure I’m not keeping track, but it’s been good, But before we, uh, we wrap up, I want to ask you who in your life and all of your journeys that you’ve come across is somebody that needs to be needs to have the shout out and be told they’re incredible or they’re amazing. I thought of
Barry Ratzlaff: that. I’ve been thinking of that for a couple days, and, ah, to be totally honest with you, I am rarely impressed with people at a at a high level. And that’s one of the reasons that I can have ah guy worth half a $1,000,000,000 come through the door. And you know, Hildy, he’s used to people being impressed by that. I’m not like, honestly, I’m like, it’s fantastic. Good for you. Like you got this crazy life you can get all over the place and do things.
Andrew Bracewell: You don’t worship anybody. I don’t. Yeah, I don’t. Which is why you don’t want to take away. Your spot won’t have you talk here, but that is that is something that makes you incredible. Just that right there.
Barry Ratzlaff: Yeah, I and I don’t know why. That is why I haven’t. There’s a like the rock. If I could be buddies with rock, I think I’d kind of tingle a bit
Andrew Bracewell: like, Oh, man, this is awesome. I’m an iron paradise working out.
Barry Ratzlaff: That’d be quick. Pretty cool. But some of the higher guys like Bill Phillips met him and Sean Philips hung out with him and some of the guys down the states. It was it was fine. But I know they’re just people like that’s a thing about it right now. They’re just people. They take a and wipe their once or twice a day. They put their pants on one leg at a time. That whole analogy. So, yeah, I I don’t really have anyone that sticks out in my mind like I’ve been thinking about it and no one’s popped out like, Oh, because even the ones that I thought were
Andrew Bracewell: like, Oh, if I could beat him and these amazing bag,
Barry Ratzlaff: you meet them and go, Oh, right, you’re human just like me and we’re we’re the same. So hey, let’s let’s go have, ah, have a beer and be friends or not, But that’s how it is.
Andrew Bracewell: So do you think when you’ve had people pumped up in your mind and you’ve met them, Do you think it’s been mostly disappointing?
Barry Ratzlaff: Yes, yeah, yeah, we do a number on ourselves, and again it comes back to two to self belief, even mental health, where we truly are. A lot of people truly believe that these instagram people the rock, these, that they’re living at a different level like they’re experiencing life. In a way, they’re not experiencing it. No, look at the picture. He’s eating ham and pineapple pizza. It’s available everywhere. He’s sitting in a chair. You can sit in a cherry. He’s flying in a plane. Okay, it’s a Lear jet, but it’s a plane you flew in one report to it. There’s nothing about his experience that is so overtly crazy that you should be losing your minds, thinking If only I was like that. Because that’s one of the most dangerous things in life. That statement, If on Lee. Right? So you buy a union, you’re in real estate. Someone buys the new crazy house on Eagle Mountain. Oh, this is gonna be our happy place. Our forever home. Four years later. Three recon. Three decorations later, they’re building something bigger and better on top of the hill. They’re always chasing that thing. It’s just It’s if only if only If only you meet a guy whose goals this year are I’m gonna make $10 million or if I could have 10 million in the bank, things will be fantastic. They hit it, huh? It doesn’t change a thing about how they feel about themselves. Well, you know what? 50 million. But I can do 50. I think things are going to change. It won’t. It won’t change at all. In fact, the best thing doubting maybe, is you have no money. Get back to the year base of who you are a human being and start just living so
Andrew Bracewell: life thoughts with very rats laugh. Ah, time with you is always well spent. It’s ah, it’s at an absolute pleasure. And I I sincerely appreciate your time.
Barry Ratzlaff: Well, that means a lot, because as a person who works with humans all the time, I don’t feel that way about myself as most people who are good at this sort of thing. Do they just This is what I do.
Andrew Bracewell: Well, then let me be one of those people that you know, love and trust and hear my voice and saying, You are amazing. You make an incredible difference in people’s lives. And I think it’s incredibly evident to anybody that listens to this, that you’re you’re one of the most authentic humans I’ve ever met. And I’m so, uh, I’m so proud to have you in my life. And I really appreciate you coming on the show and spending and spending a bit of time together. It’s
Barry Ratzlaff: my honor and my privilege. Love
Andrew Bracewell: it. Okay. Thanks, buddy. Thank you. You can’t spend time with Barry Rats laugh and not feel better for having done so. There’s a ton of amazing takeaways from our time together today, but what I want you to remember most is this. Turn off the crap in your brain. Any of the noise that you’re comparing yourself against. That’s beating you down, whether it’s social media or anything else. And, in Barry’s words, do the following find 1 to 3 people. No love and trust you and listen to what they have to say about you and hold on to that. Thank you again, very, for being amazing and for sharing with us, your perspective. Much appreciated. Please remember to check out the show notes for more information on today’s episode and to find out more about very rats. Love Thanks again for listening to every day. Amazing. You can find us at every day. Amazing podcast dot com and on Twitter at E. D. Amazing Pod.